# naia vs AthenaHQ

> AthenaHQ covers nine models on Starter, Copilot and Grok among them. naia does not publish Copilot and reserves Grok for Enterprise, but bills in reais and carries you from measurement into execution. The real argument is about capacity and scope.

Canonical source: https://naia.today/en/comparativo/naia-vs-athenahq-modelo-de-credito-e-cobertura-de-modelos

## Start with the part where naia loses
Copilot does not appear in naia's published coverage. Grok appears on Enterprise, while both are in AthenaHQ Starter at US$ 295 per month. If Copilot is mandatory or Grok has to fit inside a self-service plan, AthenaHQ has an objective advantage.

AthenaHQ is organized around credits, where 1 credit equals 1 AI answer. Essential is free, with US$ 25 in credit and 300 credits, covering five engines: ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. Starter costs US$ 295 per month, includes 3,600 credits and covers nine models, among them AI Mode, Copilot, Grok and further models on request. Enterprise runs on custom credit volumes and adds Knowledge Base, Oracle and the Athena Citation Engine (ACE). That is the widest model coverage among the entry plans in this comparison.

naia sells a fixed plan. Autoridade costs R$ 1,490 per month and carries 220 prompts per analysis (200 AI Google Search queries plus 20 custom LLM prompts), 4 analyses per month, 1 brand and 1,000 monthly credits, at a standard draw of 216 credits per analysis. There is a free plan with 2 prompts, AI Overview and ChatGPT, 1 brand and no card. Enterprise opens larger prompt packages, more brands and volume beyond 4 analyses.

Both paid plans compared here have a fixed monthly subscription. On AthenaHQ, every answer draws from the 3,600 Starter credits and extra credits are an optional add-on. On naia, an Autoridade analysis normally draws 216 of the 1,000 monthly credits. The right comparison is not a variable invoice against a fixed one. It is the capacity, coverage and execution workflow each subscription buys before any add-on.

naia is a Generative Engine Optimization (GEO) platform. It measures and improves how a brand shows up inside AI engines (Google AI Overview, ChatGPT, Gemini, Llama on Meta AI and WhatsApp, Perplexity and Claude), returning a 0 to 100 GEO Score across nine weighted components, execution plans a team can act on, and continuous citation monitoring.

## When to choose naia
- The monthly cost has to fit the budget in Brazilian reais, with no currency swing in the core contract.
- You measure a brand in Brazil and need Llama on Meta AI and WhatsApp, where much of the consumer conversation happens.
- Prompts, answers, reports and interface in Brazilian Portuguese, with no translation layer in between.
- A diagnosis is not enough: you want the action plan, the content generation and the continuous optimization coming out of the GEO Score.
- An outside reference for your category helps you hold the internal conversation, and naia Index publishes a monthly ranking by industry with an open methodology.
- Measurement is about to become routine for agents and internal systems, through a public REST API or a remote MCP server.

## When to choose AthenaHQ
- Copilot is mandatory or you need Grok without negotiating Enterprise. AthenaHQ Starter covers both.
- Model breadth on the entry plan is your criterion: nine models on Starter against four engines on naia Autoridade.
- You prefer 3,600 answers inside a monthly subscription and want the option to buy extra credits only when needed.
- You want a real pilot before signing: Essential is free with 300 credits, meaning 300 AI answers across five engines, against 2 prompts on naia's free plan.
- You operate in English, with teams and stakeholders outside Brazil, and Meta AI or WhatsApp coverage makes no difference to you.
- You need Knowledge Base, Oracle and the Athena Citation Engine, which sit on AthenaHQ Enterprise.
- You want to fire a measurement run the moment a question comes up, without waiting for the next contracted analysis window.

## naia differentiators
- Fixed cost in Brazilian reais: R$ 1,490 per month on Autoridade, with 220 prompts per analysis and 4 analyses per month, with no swing from consumption.
- A 0 to 100 GEO Score across nine weighted components, delivered as a diagnosis and as a prioritized work queue.
- Llama on Meta AI and WhatsApp, extremely high usage channels in Brazil that international platforms rarely list.
- A product built end to end in Brazilian Portuguese, operated by Imasters For Business LTDA, a member of the NVIDIA Inception program.
- naia Index: a public monthly ranking by industry with published methodology, useful as a category reference outside your own dashboard.
- Public REST API and a remote MCP server, so measurement lands inside agents and internal workflows.

## Pricing and limitations
AthenaHQ charges by credit, 1 credit per AI answer: Essential free with US$ 25 in credit and 300 credits, Starter at US$ 295 per month with 3,600 credits, Enterprise on custom credit volumes. naia charges a fixed plan: Autoridade at R$ 1,490 per month with 1,000 monthly credits and a standard draw of 216 credits per analysis, plus the free plan of 2 prompts with no card. For a Brazilian payer, dollar pricing still carries exchange rate and transaction tax, which this page does not estimate. Both catalogues change without notice, so check the official sites.

## Feature comparison

| Feature | naia | AthenaHQ |
| --- | --- | --- |
| Entry paid plan price | R$ 1,490/month (Autoridade) | US$ 295/month (Starter) |
| Free plan | 2 prompts, no credit card | 300 credits (US$ 25) |
| Billing unit | Fixed plan, 1,000 credits/month | 1 credit per AI answer |
| Included volume | 220 prompts per analysis, 4 analyses/month | 3,600 credits/month on Starter |
| Monthly cost predictability | Fixed subscription; usage draws credits | Fixed subscription; extra credits are optional add-ons |
| Models covered on the paid plan | 4 on Autoridade; expanded coverage on Enterprise | 9 models on Starter |
| Copilot | Not published | Yes, on Starter |
| Grok | Yes, on Enterprise | Yes, on Starter |
| Llama on Meta AI and WhatsApp | Yes | Not listed |
| Measurement cadence | 4 complete analyses/month; configurable automations draw credits | No fixed cadence published; runs draw credits |
| Brands on the entry paid plan | 1 | No brand limit published |
| 0 to 100 GEO Score with 9 components | Yes | Not listed |
| Public ranking by industry | Yes (naia Index) | Not listed |
| Public API and MCP server | Yes | API as a paid Starter add-on and included on Enterprise; MCP not published |
| Execution beyond measurement | Action plan and content | On-page and off-page actions plus content optimization agent on Starter; Knowledge Base, Oracle and ACE on Enterprise |
| Native product language | Brazilian Portuguese | English |

## Frequently asked questions

### Is credit pricing cheaper than a fixed plan?
The unit alone cannot answer that. AthenaHQ Starter is a fixed US$ 295 monthly subscription with 3,600 credits, and extra credits are an optional add-on. naia Autoridade costs R$ 1,490 a month, includes 1,000 credits and normally draws 216 per analysis, with 4 complete analyses commercially included. Compare the engines, volume and deliverables inside each subscription.

### Does naia cover Copilot and Grok?
Copilot does not appear in naia's published coverage. Grok appears on naia Enterprise and AthenaHQ Starter. Autoridade covers Google AI Overview, ChatGPT, Gemini and Llama on Meta AI and WhatsApp. If Copilot is mandatory or Grok has to fit outside an Enterprise contract, AthenaHQ serves that scope better.

### How do I estimate my spend on each model?
On naia, Autoridade costs R$ 1,490, includes 1,000 credits and an analysis normally draws 216. On AthenaHQ, Starter costs US$ 295 and includes 3,600 credits, with 1 credit per AI answer; extra credits are optional add-ons. Project prompts times models times frequency to see whether each allowance fits before buying.

### How often does each platform measure?
Autoridade includes 4 complete analyses a month. naia lets you configure daily, weekly or monthly automations that draw credits, so confirm whether the cadence you need fits the contracted volume. AthenaHQ publishes no fixed cadence and lets you trigger measurements while credits remain available.

### Can I trial both before signing?
You can, at very different scopes. AthenaHQ Essential is free, with US$ 25 in credit and 300 credits, enough for an actual pilot across five engines. naia's free plan has 2 prompts, AI Overview and ChatGPT, 1 brand and asks for no card: enough to meet the product, not a substitute for a pilot. On this one AthenaHQ is more generous.

## Verdict
If you need Copilot, Grok on a self-service plan, nine models on one Starter subscription or a 300 answer free pilot, AthenaHQ is the better buy. If you need billing in reais, Meta AI and WhatsApp coverage, a Portuguese-native product and a route from diagnosis into execution, naia delivers more. Autoridade includes 4 complete analyses a month and lets you configure automations that draw credits; confirm the frequency and volume you need. AthenaHQ publishes no fixed cadence but lets you trigger measurements while credits remain.

## Conclusion
Both products attack the same problem with fixed subscriptions and different credit allowances. The choice turns on coverage and what happens after measurement: AthenaHQ brings nine models, on-page and off-page actions and content optimization; naia brings a Portuguese read, Meta AI and WhatsApp, GEO Score and an execution plan billed in reais. If Copilot is non negotiable, AthenaHQ has already won. If Grok is mandatory, compare AthenaHQ Starter with naia Enterprise.