UOL Economia
IA vira ferramenta de busca e muda disputa pela exposição das marcas
Aline Sordili reports on how AI search changes brand exposure and how naia Index makes that visibility comparable.
Published on July 30, 2026UOL Economia
Read articleAbout naia
The platform that reveals whether your brand is cited and recommended by leading AIs
Built within the iMasters ecosystem, naia is an AI-native tool focused on the new era of organic visibility. It supports brands end to end through GEO, AEO, SEO, and other visibility disciplines, monitoring ChatGPT, Gemini, Claude, Perplexity, and other AI engines to turn signals into diagnosis and action.
Stone, E-Commerce Brasil, Natura, Odontoprev, Pampili, Ouvidor Digital, Gramado Summit
Companies that trusted the iMasters group
Editorial coverage
naia's thesis is already circulating publicly
Coverage by UOL Economia, Times Brasil, iMasters, and E-Commerce Brasil reinforces naia's GEO, AI visibility, and machine-readable commerce thesis.
Times Brasil | CNBC
EXCLUSIVO: GEO é o novo SEO; empresa cria ranking das marcas mais citadas pelo ChatGPT e Gemini por setor de atuação; veja
Report on the launch of naia Index and the new competition among brands for citations and recommendations in ChatGPT and Gemini.
Published on July 21, 2026Times Brasil | CNBC
Read articleiMasters
A era dos links azuis acabou e sua marca precisa aprender a falar com as máquinas
Article about how brands need to learn how to speak to machines in the new stage of AI-driven search and recommendation.
Published on March 4, 2026iMasters
Read articleiMasters
A demanda está deixando o Google. Quem vai capturá-la nos LLMs ainda é decisão em aberto
Analysis on how search demand is shifting into LLMs and how the question of who captures that attention remains open.
Published on April 15, 2026iMasters
Read articleE-Commerce Brasil
Seu e-commerce está perdendo vendas para quem a IA consegue ler
Coverage about lost sales when e-commerce operations are not structured to be read and recommended by AI agents.
Published on March 4, 2026E-Commerce Brasil
Read articleInteligência Móvel
Gramado Summit: como a disputa digital saiu da busca e entrou na IA
Coverage from Gramado Summit on how the digital battle moved away from traditional search and into AI-generated answers.
Published on May 7, 2026Inteligência Móvel
Read articleCapital Auditores e Consultores Empresariais
IA Generativa Muda SEO: o que é GEO e como se adaptar
Article explaining how generative AI changes SEO, what GEO means and how businesses need to adapt to the new discovery cycle.
Published on May 12, 2026Capital Auditores e Consultores Empresariais
Read articleTecflow
Por que a IA cita o Reddit mais do que o blog da sua empresa
Report on why AI cites Reddit more often than a company blog and what that means for brand presence across AI engines.
Published on June 2, 2026Tecflow
Read articleWho we are
iMasters: 25 years of technology and education
Founded in 2001, iMasters built Brazil's largest developer community, with over 450,000 members, 16,000 technical articles and more than 2 million forum posts.
The group organizes events such as InterCon, Latin America's largest developer conference with around 2,000 attendees, as well as PHP Experience, JS Conference and Android Conference.
Throughout its trajectory, iMasters has worked alongside companies like Amazon, Microsoft, IBM, PayPal, Totvs, VTEX, Cielo, Rede, Mercado Livre, PagSeguro, Syngenta and the Inter-American Development Bank (IDB), building developer ecosystems, training programs, technical documentation, SDKs and connectors.
25+Years in operation
450k+Developers
16k+Technical articles
2M+Forum posts
Events
Conferences organized by iMasters
iMasters organizes some of the largest technology conferences in Latin America, connecting thousands of developers, technical leaders and companies.
InterCon
PHP Experience
JS Conference
Android Conference
DevTrip Silicon Valley
Team
The people behind naia
naia is built by a team with decades of experience in technology, e-commerce, applied AI and community building, backed by advisors who led some of Brazil's largest digital companies.
Founders
Ariel Alexandre
Co-founder and CEOCo-founder and CEO of naia. Leads product vision and the application of generative AI to Generative Engine Optimization, connecting engineering, data and brand strategy.
LinkedInTiago Baeta
Co-founderCo-founder of iMasters and E-Commerce Brasil, two of the most influential ecosystems shaping Brazil's developer and commerce communities. Has been building and fostering digital markets since 1997. Author, professor and one of the country's most respected curators of digital commerce knowledge.
Vanessa Caldas
Co-founderFounder and business strategist with over 20 years at the intersection of strategy, marketing, applied AI, and business development. Created the E-Commerce Experience, an acceleration program developed in partnership with E-Commerce Brasil, through which more than 40 major retailers in Brazil and Portugal passed. Co-founded AmoMuito, one of Brazil's pioneers in e-commerce for accessories.
LinkedInAlexandre Caramaschi
Co-founderCo-founder with 18+ years of experience across sales, marketing, and digital transformation. Co-founder of AI Brasil, a business hub connecting over 2,500 members and 80 companies around the adoption and application of artificial intelligence in Brazil, with events, workshops, and a strong network of business, government, and academic leaders.
Advisors
Augusto Lins
AdvisorCo-founder and former President of Stone, Brazil's largest fintech, publicly listed on Nasdaq, where he spent 10 years building the company's client-centric culture, sales operations, and commercial expansion. Now senior advisor to Stone and an active voice in Brazil's entrepreneurship ecosystem.
Fabio Ranieri
AdvisorGrowth and innovation leader with 18+ years of global experience in AI-driven digital products and marketing technology. Built new verticals and global e-commerce experiences for HP, launched segments for Intuit QuickBooks, and created apps with over 8 million users for Nokia.
Gustavo Zaniboni
AdvisorVP of R&D at Planck Data Centers and founder of Ananque. Technology and infrastructure leader with deep experience in software architecture, AI systems, and data engineering across Brazil's enterprise market.
Pierre Schurmann
AdvisorSerial entrepreneur and investor with 25+ years in venture and digital business. Founder of Bossa Nova Investimentos, Latin America's most active micro-VC with a portfolio of 750+ startups. CEO of Nuvini, LatAm's leading serial acquirer of B2B SaaS companies.
Acceleration
Learn about the programAccelerated by NVIDIA Inception
naia is a member of NVIDIA Inception, NVIDIA's global program that supports AI startups with GPU access, cloud credits, technical training and strategic partnerships to scale generative AI products.
How naia works
Monitoring, competitive benchmarking, and actionable recommendations
naia runs real-world prompts about your category, your brand, and your competitors across multiple AI engines to understand who is being cited and recommended.
Then it consolidates visibility, citations, sentiment, ranking, and consistency into reports and practical recommendations to improve content, authority, entities, and technical structure.
25+ years in the market
Two decades of continuous operation in technology, building solutions for companies of all sizes in Brazil and Latin America.
Global enterprise clients
Proven experience with Amazon, Microsoft, IBM, PayPal, VTEX, Cielo and dozens of other market-leading brands.
Security and privacy
Robust infrastructure with end-to-end encryption, LGPD compliance and strict corporate data protection policies.
Professional development
Brazil's largest developer community as an educational foundation, with content, events and training programs to empower naia users.
Frequently asked questions
About naia and iMasters
naia is the first Brazilian Generative Engine Optimization (GEO) platform. It analyzes how your brand is perceived, cited and recommended by generative AI engines like ChatGPT, Gemini, Claude and Perplexity, and provides action plans to improve your visibility.
naia is a product invested in and operated by the iMasters group, Brazil's largest developer community with over 25 years of operation. iMasters brings its full experience in technology ecosystems, events and partnerships with major global companies to empower the platform.
The iMasters group has worked with companies like Amazon, Microsoft, IBM, PayPal and VTEX for over two decades. This experience brings credibility, enterprise-grade security infrastructure, and an educational ecosystem that enables professionals to get the most out of the platform.
Yes. naia operates with end-to-end encryption, infrastructure hosted on Google Cloud, LGPD compliance and strict privacy policies. The iMasters experience serving large corporations ensures enterprise-level security standards.
Yes. Beyond the platform, naia benefits from the iMasters educational ecosystem — with technical articles, specialized events and an active community of over 450,000 developers to support your team in adopting GEO strategies.
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