Comparison

naia vs Otterly AI

Otterly has the lowest entry price in the category, and naia has no paid plan down there. The math changes once Gemini and Google AI Mode enter your scope, because Otterly bills those separately.

View pricing View naia Index

US$ 29 works, right up until it stops working

US$ 29 a month. If that line is what decides your budget, stop reading here: naia has no paid plan at that level and will not invent one to win the argument.

naia is a Generative Engine Optimization (GEO) platform. It measures and improves how a brand shows up across AI engines (ChatGPT, Gemini, Claude, Meta, WhatsApp, Perplexity), producing a 0 to 100 GEO Score built from nine weighted components, execution plans a team can act on, and continuous citation monitoring.

Otterly AI tracks prompts daily and shows visibility, citations and recommendations, alongside GEO audits and Agent Analytics. Lite costs US$ 29 a month with 15 search prompts. Standard costs US$ 189 a month with 100. Premium costs US$ 489 a month with 400. For a team starting out, that is the cheapest first step in this comparison.

Packaging is what changes the math. Base plans include ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Gemini, Google AI Mode and Claude are separate add-ons: each engine costs US$ 9 on Lite, US$ 59 on Standard or US$ 149 on Premium per month. Anyone who does not need them never pays for them, but the comparison only closes after adding every engine required by the scope.

On naia Autoridade, Google AI Overview, ChatGPT, Gemini and Llama on Meta AI and WhatsApp are in the plan. Autoridade costs R$ 1,490 a month and runs 220 prompts per analysis (200 AI Google Search queries plus 20 custom LLM prompts), with 4 complete analyses a month, 1 brand and 1,000 monthly credits at a standard draw of 216 credits per analysis. Expanded coverage sits on Enterprise. If you just want a look first, the free plan gives 2 prompts on AI Overview and ChatGPT, 1 brand, no card.

When to choose naia

Gemini and Llama on Meta AI or WhatsApp are non negotiable in your scope and you would rather not stack a per engine add-on every month.
Volume per round matters: 220 prompts per analysis on Autoridade.
Counting mentions stopped being enough and you want a comparable index, the 0 to 100 GEO Score across nine weighted components.
Your brand sells in Brazil, and Llama on Meta AI and WhatsApp is part of where your customer actually asks.
You will pull the data into your own workflow through a public REST API or a remote MCP server.
You want an outside category reference: naia Index publishes a monthly ranking by segment with an open methodology.

When to choose Otterly AI

Lean prompt monitoring, with the lowest entry point in the category.

Official website: Otterly AI

Your budget is genuinely tight. US$ 29 a month is the lowest entry point in the category and naia does not compete there.
Fifteen prompts already answer your question, and anything more is capacity you will not use.
ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot cover your scope. No engine add-on applies in that cut.
You want daily tracking with recommendations, GEO audits and Agent Analytics, without buying a full content operation.
Your company bills in dollars and runs in English, so a subscription in Brazilian reais creates more friction than value.

naia differentiators

Four engines on Autoridade, no add-on: Google AI Overview, ChatGPT, Gemini and Llama on Meta AI and WhatsApp.
220 prompts per analysis on Autoridade, split as 200 on AI Google Search and 20 custom LLM prompts.
naia Index, a public monthly ranking by segment with published methodology, so your brand gets compared outside your own dashboard.
Public REST API and remote MCP server, so agents and pipelines can consume the measurement directly.
A 0 to 100 GEO Score across nine weighted components, which points at what to fix rather than only where you stand.
Free plan with 2 prompts on AI Overview and ChatGPT, 1 brand and no credit card.

Feature comparison

Feature	naia	Otterly AI
Entry price	Free, 2 prompts, no credit card	US$ 29 per month (Lite)
Comparable paid plan	R$ 1,490 per month (Autoridade)	US$ 189 per month (Standard)
Prompts on the paid plan	220 per analysis	100 on Standard, 400 on Premium
Gemini included in the base plan	Yes	No, add-on from US$ 9 to US$ 149 per month
Google AI Overview in the base plan	Yes	Yes
Google AI Mode in the base plan	Not published on Autoridade	No, add-on from US$ 9 to US$ 149 per month
Llama (Meta AI and WhatsApp)	Yes	Not published
0 to 100 GEO Score with 9 components	Yes	No
Public monthly ranking by segment	Yes (naia Index)	No
Public REST API and remote MCP	Yes	Yes on Standard and Premium
Cadence	4 complete analyses on Autoridade; configurable automations draw credits	Daily on Lite, Standard and Premium

Pricing and limitations

Otterly AI in dollars: Lite US$ 29 a month with 15 prompts, Standard US$ 189 a month with 100 and Premium US$ 489 a month with 400. Gemini, Google AI Mode and Claude each cost US$ 9 on Lite, US$ 59 on Standard or US$ 149 on Premium per month. naia in Brazilian reais: Autoridade at R$ 1,490 a month with 220 prompts per analysis, 4 complete analyses a month, 1 brand and 1,000 credits, alongside a free plan of 2 prompts with no card. Before comparing, list the required engines and add every surcharge.

Verdict

Otterly wins when the scope and budget are both small: 15 prompts, its four base engines and daily collection for US$ 29 a month. In that shape naia is the wrong buy. The math changes when Gemini, AI Mode or Claude enter as add-ons, or when Meta AI and WhatsApp are mandatory. On cadence, Otterly publishes daily tracking on every plan. naia Autoridade includes 4 complete analyses a month and lets you configure automations that draw credits; confirm the frequency and volume you need before subscribing.

Frequently asked questions

Is Otterly AI cheaper than naia?

At the entry point, yes, and by a wide margin: US$ 29 a month on Lite. naia has no paid plan at that level. The gap narrows once Gemini or Google AI Mode come in, because Otterly bills those separately, from US$ 9 to US$ 149 a month depending on tier. Add the surcharge to the base plan, then compare it with the R$ 1,490 of Autoridade.

How many prompts does each plan track?

Otterly gives 15 search prompts on Lite, 100 on Standard and 400 on Premium. naia's Autoridade runs 220 prompts per analysis, 200 AI Google Search queries plus 20 custom LLM prompts, with 4 analyses a month. If your category fits in 15 questions, Lite handles it and the volume difference is irrelevant to you.

Which engines does each platform cover?

naia Autoridade covers Google AI Overview, ChatGPT, Gemini and Llama on Meta AI and WhatsApp. Otterly includes ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot on base plans; Gemini, Google AI Mode and Claude are paid add-ons. Llama on Meta AI and WhatsApp does not appear in Otterly's published coverage.

Does naia collect data every day?

Autoridade includes 4 complete analyses a month. naia lets you configure daily, weekly or monthly automations that draw credits, so confirm whether the cadence you need fits the contracted volume. Otterly publishes daily tracking on Lite, Standard and Premium.

Can I try naia without a credit card?

You can. The free plan runs 2 prompts on AI Overview and ChatGPT, for 1 brand, no card. It really is two prompts: enough to see whether your brand appears in the questions that matter, not a stand-in for a paid plan.

Who runs naia?

Imasters For Business LTDA, a member of the NVIDIA Inception program. naia Index, the public monthly ranking by segment, was covered by UOL Economia on 30 July 2026 and by Times Brasil CNBC on 21 July 2026.

Conclusion

Before choosing, write one list with the engines your brand needs to appear in and another with how many different questions you want covered. If Otterly's four base engines work and the list fits in fifteen prompts, Lite closes the case at US$ 29 a month. If Gemini, Google AI Mode or Claude enter, add every surcharge. If Meta AI and WhatsApp matter, compare with naia. For cadence, Otterly publishes daily tracking; on naia, confirm the credit draw of the configured automation.

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