US$ 99 buys one engine
Profound Starter is US$ 99 per month billed yearly: 50 tracked prompts, 1,500 responses, ChatGPT and nothing else.
Divide it out and the packaging explains itself. 1,500 responses spread over 50 prompts is 30 readings per prompt per month, which is a daily run on a single engine. Growth, at US$ 399 per month billed yearly, gives 100 prompts and 9,000 responses across three engines: 90 readings per prompt, which is the same 30 per engine, now on three surfaces. What Profound sells is frequency, and it prices frequency per engine.
That's a coherent product. It's also why the spreadsheet comparison people build tends to be wrong: putting 50 prompts at US$ 99 next to 50 prompts somewhere else lines up a number that means different things on each side of the row.
So who should buy the US$ 399 plan
Teams selling in English, in a category where daily collection matters, with somebody on staff who will actually use the additional readings.
That last clause does more work than it looks like it does.
Profound publishes daily collection on Starter and Growth. naia Autoridade commercially includes four complete analyses per month and also describes configurable automations whose scope and credit use need confirmation. If an included daily cadence is the requirement, Profound is the clearer published offer.
Enterprise tracks up to nine answer engines, the widest published coverage among the vendors compared on this site.
The objection: we only care about ChatGPT anyway
Fair, and for plenty of businesses it's true this quarter. ChatGPT is the engine most teams name first, and Starter is built for exactly that team. The risk in buying the single engine plan isn't philosophical. It's that you'll make decisions with it. A brand that reads well in ChatGPT and badly in Google AI Overview looks healthy on a ChatGPT only dashboard, and the gap surfaces months later, when somebody asks why the traffic curve and the score disagree.
How long that mix holds, we don't know. A year ago the honest answer to which engine matters would have been different, and a year out it may be different again. Renting the measurement one engine at a time is a bet that today's mix stays put.
Where naia loses
Cadence is the clearest difference. Profound publishes daily tracking on Starter and Growth. Autoridade commercially includes four complete analyses per month, while naia also describes configurable automations whose scope and credit use need confirmation. If included daily tracking is the requirement, Profound is the clearer published offer.
The other gap is one Profound states itself: Starter and Growth track a single region and language. That is a limitation in their column and a match for a team selling into one English speaking market. naia is built for the opposite case. That's a different product, not a better one.
Where the two barely overlap
naia reads Llama inside Meta AI and WhatsApp. None of the platforms compared here do, and in Brazil that's not a rounding error, because WhatsApp is where the question gets asked in the first place.
Autoridade is R$ 1.490 per month and carries 220 prompts per analysis: 200 queries against AI Google Search and 20 custom prompts in LLMs, four analyses a month, one brand. Billing in reais means the invoice does not move when the dollar does, which matters a great deal to a finance team in Sao Paulo and not at all to one in New York.
There is a free tier: two prompts, no card.
Two prompts is a taste rather than a trial. It answers whether your brand shows up at all, which is usually the question that sent you looking for a tool.